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Update: The Results Are In!
Here are the official results (open-rate on the right):
1.) “The Fastest Way to Build a List” (48.1%)
2.) “So, You Want to become a List Building Ninja?” (39.4%)
3.) “This List Building Tip Is Almost Too Easy” (35.5%)
“The Fastest Way to Build a List” received the highest open rate. However, 80% of the votes we’re for #3, which had the lowest open-rate.
When I ran this test, even I was surprised by the results. This is why it’s sooooo important to test. Often times our assumptions prove false. Testing is the only true way to see what works best.
In this case, we’ve increased the open rate by over 10% from the #3 subject line to the #1 subject line. And the more people you get to open your email the more money you make. This is like giving yourself an instant pay raise.
Quite Note: The test above was done with a very fresh list and that’s why the number’s are quite high overall. (48% open rate is unheard of unless it’s a fairly fresh, new list of subscribers.) Each email was sent out to 500 subscribers.
These simple split-tests are a goldmine. Simple little tweaks like this can make a HUGE difference on your bottom line.
I’ll be sending a prize to all the winners. So be sure to look for that in your inbox soon! If you don’t receive it within 24 hours, then shoot me an email at kim@buzzblogger.com
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Hope you’re ready for a bit of friendly competition!
We’ve got prizes and everything :)
Today’s contest is called the “Subject Line Showdown”.
As you probably already know, Aweber has this really cool feature that allows you to test multiple subject lines. It then sends each of your emails to a subset of your list, allowing you to see exactly which subject line has the highest open rate.
A couple weeks ago I set up a test for 3 different subject lines.
I wanted to test these 3 subject lines to see exactly which one had the highest open rate.
So here are the choices:
“So, You Want to become a List Building Ninja?”
“The Fastest Way to Build a List”
“This List Building Tip Is Almost Too Easy”
So, which one do you think won?
Leave a comment below on which one you think won along with why you think that one was the winner.
All of the winner’s will receive a special prize so go ahead and get your comments in.
I can’t wait to see the results!
I will post the official results tomorrow at 9am EST.
Good Luck!
- Kim