Kim Roach

The Lost Scrolls are a series of Long-Lost (and Nearly Forgotten) books and resources that changed the world of marketing and advertising. These legendary classics are ripe with golden nuggets that can immediately transform your marketing (when applied correctly). So go ahead and dust off some of these long lost marketing secrets.

1. Scientific Advertising by Claude C. Hopkins

The Book Recommended By More Advertising Geniuses Than Any Other

Scientific Advertising is one of the greatest marketing books of all time and I am thrilled to include it inside the Lost Scrolls.

Claude C. Hopkins was one of the greatest copywriters of all time. He was one of the great pioneers of advertising. He invented test marketing, sampling by coupon, and copy research. He continually stressed the importance of reason-why copy and he was forever testing new ideas in search of better results.

David Ogilvy (a copywriter whose words have produced millions in profits) wrote that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

I encourage you to read this one closely...

Download Scientific Advertising